Starbucks Success Secrets
Establishments Starbucks is a world-famous brand. These coffee houses are most popular, of course, in America. But in other countries they are no less in demand. Americans even have a…

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How great brands came about
Speaking now about world-famous companies and brands, it is sometimes difficult to imagine that once their founders were inexperienced start-up entrepreneurs, global retail chains started from one single small store,…

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Car wash business plan
Many who want to start their own small business are thinking about opening a car wash. The services that car washes provide are always in demand, and due to the…

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Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a particular product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps, many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading

How to open an auto parts store
Due to the large number of cars in the cities, the business of selling auto parts, like the opening of a car repair shop, is a great idea for your…

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Candy stand
Nowadays, many people want to start their own business, but not all of them have the opportunity to do it. In order to open your own company, you need to…

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How do they work at Google
Many people find it important to feel at work almost as comfortable as at home. Alas, not all companies can provide this. The field of it-technologies has long been entrenched…

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Common Name Brands
If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of…

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