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Car wash business plan

Many who want to start their own small business are thinking about opening a car wash. The services that car washes provide are always in demand, and due to the large number of cars, the profit from such a business can be very significant.

It should be understood that a car wash is a seasonal business. And the maximum number of customers will be in the most “dirty” period, that is, in spring and autumn. Expect a lull during summer vacations.

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Download car wash business plan

You can download an example of a car wash business plan with basic calculations here:
Car wash business plan

How to open a car wash
Seat selection

The amount of your income will largely depend on the location of the car wash. Choose places as close as possible to roads, parking lots, car repair shops. It may also be advantageous to locate in areas where there is a high population of residents. A car wash should be convenient in terms of access by car.

Choice of premises
Before choosing a room, you should already decide on your main customers – it can be cars, trucks, buses or minibuses, SUVs. Based on this, you should choose the size of the room, as well as the washing equipment. A car wash should simultaneously accommodate 2-5 cars. Since your main remedy will be water, you should take care of connecting the water in the room and a good sewage system.


The minimum set of equipment for a car wash is as follows:

Washing vacuum cleaner.
Device for heating water.
High pressure apparatus.
Dust pump.
Water purification system.
The device for water recirculation (if you will use water repeatedly).
Experts advise not to save on equipment and purchase high-quality expensive devices. Having bought cheaper equipment, in a short time you will have to update it, and as a result you will lose much more money. According to the owners of the best car washes, the highest quality equipment is equipment from the German company Karcher, as well as from the Italian manufacturer Ceccato.

Staff recruitment
Each client (regardless of what services he uses) appreciates a good attitude towards him. Therefore, when selecting employees, pay attention to how politely and benevolently they can communicate with customers. Also spend some time on the initial training of personnel, so that in the future their actions are competent and professional. It is for the professional provision of services and polite treatment that customers will pay even a rather large amount.

It is also recommended to introduce a video surveillance system and control the consumption of materials. This will avoid unpleasant situations related to the behavior of your employees.

Car wash services

Usually car washes have a standard set of services, namely:

1. External car wash.
2. Engine wash.
3. Polishing the body.
4. Dry cleaning.
5. Wet and dry cleaning.

Your advantage will be the introduction of bonuses on services for regular customers. You can offer drivers discounted rates for multiple use of services.

Car wash revenue
As mentioned earlier, the most profitable periods are autumn and spring. If the summer is rainy, then expect a dense flow of customers at this time of year. The percentage of net income from all revenue is approximately 40%. The rest is spent on salaries to employees, rental of premises and the purchase of supplies.

The opening of a round-the-clock car wash should in theory bring more profit, however, consider how profitable the cost of a round-the-clock customer reception will be related to the possible amounts of income. Perhaps at first the car wash operation will be more beneficial only from morning to evening.

Car wash business plan
The average payback of such a business is from 6 to 12 months.

Advertising campaign
In every big city there is a significant number of car washes. So that customers pay attention to you, try to stand out favorably against the general background. Come up with a few “chips”, which are outlined in your advertising campaign.

For example, for VIP clients, you can offer a car wash service when beautiful girls in bathing suits are the washers. So that the client does not get bored while waiting for his car to be washed, offer him a free cup of tea or coffee. The cost of this will not be very large, and you will add grateful customers. Also, for regular customers, after each nth washing, offer free refueling of the window washer with water or frost-resistant liquid, depending on the time of year.

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