Polymer clay business
Decorative and applied art is something that many people live or are simply fond of. Creating jewelry, crafts, souvenirs - can serve as just a hobby, and a way to…

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How to open a go-kart club: business recommendations
Active sports have always been and will remain popular entertainment. And for entrepreneurs, they are also a great way to earn money. Active sports always include some kind of extreme…

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PRODUCTION OF POLYPROPYLENE BAGS AS A BUSINESS IDEA IN FIGURES
The production of durable and inexpensive packaging suitable for storage and transportation is always a very profitable business. Any packaging is a consumable. Therefore, there is always a buyer for…

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first ad in the world

Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a particular product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps, many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading

The greatest advertising campaigns of the XX century

Advertising is an important part of any business. One way or another, we all deal with advertising, some as creators, some as consumers. Now, in the modern world, advertising has become a special type of art. She surprises, delights, shockes. Among the examples of advertising there are both masterpieces and absolute absurdities.

The history of advertising goes back to antiquity, when sacred symbols existed that functioned as distinguishing different cults from one another. In America, advertising reached its most dynamic and intensified development in the late 19th and early 20th centuries. Then the largest manufacturers began to rapidly develop their activities, who had the intention to enter the world market and gain a firm foothold in the minds of consumers. In Europe, where this process took place a little earlier, the advertising industry was already more established and not so stormy. Continue reading

How to make money on the Internet without investments
“How to make money on the Internet without investments” - according to Yandex, over the past month such information has been searched for about 180,000 times. This is above average.…

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Auto repair business plan
Opening a car repair shop is a great business idea for those who care about cars. Having started such a business, you can successfully combine doing what you love and…

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MOBILE STEAM CAR WASH FOR BUSINESS WITH MINIMUM RISKS
How to open a car wash for a business with little risk? A good business in the eyes of the investor is one that is safe, on the one hand,…

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Unusual recruitment procedures
The standard hiring procedure is to interview a candidate, sometimes in several stages. Often testing and other methods are added to the interview to identify the level of knowledge and…

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