If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a particular product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.
Perhaps, many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading
Speaking now about world-famous companies and brands, it is sometimes difficult to imagine that once their founders were inexperienced start-up entrepreneurs, global retail chains started from one single small store, and large-scale production – from small “home” factories. However, the great businessmen of our time also were once young startups that no one knew.
The stories of the emergence of currently known brands are for the most part interesting and instructive, and in some cases even inspirational for their own business achievements.
A marathon where you will create passive income live from scratch and find out specific strategies for investing in apartments, houses, garages, cars and even profitable sites
To begin Continue reading