Creative business ideas
There are so many entrepreneurs and business ideas embodied in them that to create something new you need to turn your imagination to the maximum. This is how creative ideas…

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McDonald's Marketing Tricks
When the phrase “fast food establishment” is pronounced, what comes to your mind first? Of course, McDonald's. This worldwide network has captivated all major cities. Despite the fact that many…

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Custom Business Solutions
One of the main goals of big business is to be at least one step ahead of its competitors. This will ensure the emergence of new customers, new sales and…

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sale of its products

Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a particular product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps, many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading

How do charitable foundations earn
We all often see various advertisements of organizations involved in helping people with disabilities, orphans and animals. On the streets, promoters handed out leaflets calling for help to tidy up…

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How do they work at Google
Many people find it important to feel at work almost as comfortable as at home. Alas, not all companies can provide this. The field of it-technologies has long been entrenched…

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10 secrets of Apple presentations
Apple is a brand that needs no special introduction. They achieved stunning success not only thanks to their quality products, but also their presentations. After all, it is important not…

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Biofireplace production as a business
There are three things that you can look at forever: how a person works, how water flows and how fire burns. For a long time, fire has remained for man…

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