McDonald's Marketing Tricks
When the phrase “fast food establishment” is pronounced, what comes to your mind first? Of course, McDonald's. This worldwide network has captivated all major cities. Despite the fact that many…

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Starbucks Success Secrets
Establishments Starbucks is a world-famous brand. These coffee houses are most popular, of course, in America. But in other countries they are no less in demand. Americans even have a…

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Sausage production as a business
Do you want to go into the sausage business, but there are no funds to open a meat factory? You can open a small sausage shop and produce sausage, which…

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Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a particular product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps, many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading

The greatest advertising campaigns of the XX century

Advertising is an important part of any business. One way or another, we all deal with advertising, some as creators, some as consumers. Now, in the modern world, advertising has become a special type of art. She surprises, delights, shockes. Among the examples of advertising there are both masterpieces and absolute absurdities.

The history of advertising goes back to antiquity, when sacred symbols existed that functioned as distinguishing different cults from one another. In America, advertising reached its most dynamic and intensified development in the late 19th and early 20th centuries. Then the largest manufacturers began to rapidly develop their activities, who had the intention to enter the world market and gain a firm foothold in the minds of consumers. In Europe, where this process took place a little earlier, the advertising industry was already more established and not so stormy. Continue reading

How to open a freight car service
The number of cars in the CIS countries is growing inexorably, therefore, car service services of both cars and trucks are becoming more than in demand. Statistics show that at…

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BUSINESS PLAN FOR PROCESSING TIRES INTO RUBBER TIRE WITH SETTLEMENTS
The industrial business idea of ​​launching a mini-plant for the production of crumb rubber by processing tires tires attracts an excellent ratio of large volume of cash turnover and short…

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Car wash business plan
Many who want to start their own small business are thinking about opening a car wash. The services that car washes provide are always in demand, and due to the…

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How to make money on the Internet without investments
“How to make money on the Internet without investments” - according to Yandex, over the past month such information has been searched for about 180,000 times. This is above average.…

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