If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a particular product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.
Perhaps, many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading
Sanctions. Someone sees this phenomenon as extremely negative, but is everything really so bad? Food sanctions, that is, a ban on the import of certain goods from abroad, caused a phenomenon such as import substitution. Products that used to be imported from the West should now be replaced by similar, but domestically produced.
There is often an opinion among economists that import substitution should have been dealt with a couple of decades ago in order to provide the country with goods of its own production and create new jobs that are always lacking. Why we didn’t do this before, we will not argue. Now the question is more relevant: is it possible to build a small business under sanctions? We answer: it is possible! The sanctioned business will rely on the fact that market niches freed from foreign manufacturers need to be filled by someone, and small and medium-sized businesses are ideally suited for this. What should be done to get the most out of sanctions?
How to create passive income in 4 days . Continue reading
Many people find it important to feel at work almost as comfortable as at home. Alas, not all companies can provide this. The field of it-technologies has long been entrenched in the fame of creative and modern offices, as well as non-standard workflow. Today we’ll talk about how they work at the Google office in Moscow and how it looks.
Google’s Moscow office is located in Baltschug Plaza and approximately 150 people of various specialties work there. His concept was to create an office with a real Russian soul. Many of the walls in the room are decorated with red brick or carved wood, each room has its own special look in the style of Russian folklore or cinema. Whether the developers of the office have succeeded in implementing their plans – judge for yourself.
The company places information on free vacancies on its official website. If you liked the position, you can immediately apply for an interview on the website, and a recruitment manager will contact you. It’s very convenient, you don’t need to go to sites looking for vacancies if you want to work on Google. Continue reading