Starbucks Success Secrets

Establishments Starbucks is a world-famous brand. These coffee houses are most popular, of course, in America. But in other countries they are no less in demand. Americans even have a common expression that they spend almost as much time at Starbucks as they do at work and at home.

What allowed the popular coffee house to win such love of customers? Only the presence of quality coffee, which in these establishments is undoubtedly beyond praise? The high-quality food products presented at Starbucks are by no means the only reason for the popularity and relevance of this brand. We’ll talk about how Starbucks started and developed.

The story of the legendary Starbucks began back in 1972. Friends Zev Zigl, Jerry Baldwin and Gordon Bowker decided to open a small business for three – a shop selling coffee beans, as well as various devices for roasting and brewing coffee. Entrepreneurs owe the name of their business to the world famous Moby Dick literary work by Herman Melville.

Why coffee? Yes, it’s just that all three passion loved this freshly brewed, aromatic drink. For about 10 years in a row, things were going very well at the coffee shop. And in the 1980s, business began to undergo some changes. Continue reading →